Creative direction創意與導演
Shaping story, tone, contributors and visual priorities around the purpose of the project.依項目目的，統整敘事、調性、人物與視覺重點。
NorthboundStudioFounder · Creative Director創辦人・創意總監
Jim Liu
劉主映劉主映
Jim Liu
Founder-led direction and bilingual production between China, selected Asian markets and international clients.以創辦人直接帶領的方式，連結中國、亞洲市場與國際客戶的雙語影像製作。
Northbound Studio 北漂映像Northbound Studio 北漂映像
One senior lead.
From brief to screen.單一資深窗口，
從需求到成片。
劉主映 / Jim Liu is the founder and creative director of Northbound Studio 北漂映像. He leads the studio's creative direction, client communication and project-specific production planning.劉主映（Jim Liu）是 Northbound Studio 北漂映像的創辦人與創意總監，負責創意方向、客戶溝通，以及依項目需求組建製作方案。
His path from Chiayi through Taipei, Beijing, London and Los Angeles informs a production approach built around cultural understanding, clear bilingual communication and practical delivery.他從嘉義出發，走過台北、北京、倫敦與洛杉磯；這段跨城市與跨文化經驗，形成北漂重視文化理解、清楚雙語溝通與實際交付的製作方式。
Working focus工作重點
Direction.
Production. Context.導演。製作。
文化理解。
Jim's Northbound role focuses on the decisions that keep an international brief coherent from planning through production and delivery.劉主映在北漂的工作，聚焦於讓國際項目從前期、拍攝到交付，都維持清楚一致的製作判斷。
Bilingual production雙語製作
Translating international expectations into a workable local plan, crew and production process.把國際客戶的期待轉化為可執行的在地方案、團隊與製作流程。
People & communication人物與溝通
Bringing directing, interview practice and higher-education experience into precise on-camera and stakeholder communication.結合導演、訪談與高等教育經驗，處理鏡頭前人物及各方溝通。
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